SGLT2 — formulary position is everything
Company: AstraZeneca
Tags: field, strategy, quota
both drugs have outcomes data. both have HF. both have CKD. what actually moves share: formulary, legacy relationships, who shows up more. thats it DAPA-HF in HFrEF is the only thing that opens doors differently. leading with that.
13 upvotes · 4 comments