Company: Biogen
Posted by EvolvingRep · June 8, 2026
Tags: strategy, field, managed-care, career, compensation
Anyone else feeling like their job description is morphing from 'sales rep' to 'managed care liaison' or 'pharmacy partnership specialist'? At {post_company_name}, there's a huge push towards building relationships with pharmacies and navigating complex PBM contracts.
It's a far cry from the days of pure product selling.
Now, we're expected to understand formulary tiers, rebate structures, and even help with patient access programs at the pharmacy level.
While I get the strategic importance, it feels like our core sales skills are being devalued.
Is this the new normal? Are we supposed to be experts in everything from clinical data to pharmacy operations? How are you all adapting to this shift? And more importantly, is our compensation reflecting this expanded role?.
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